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Quality choices determine whether your business achieves its full potential. The process you use in making these choices must address several fundamental questions:
  • What are your alternatives?
  • Do you and your colleagues clearly understand these alternatives?
  • Do you have sufficient information to make an informed choice?
  • How will you — and your colleagues — make a decision?
  • Has the group committed to pursue the agreed-upon option?
  • How will you know that you got it right?

Each choice might require many stakeholders to become involved — both in gathering necessary data to make a decision and ensuring that all members of the organization agree to and support the designated direction.

Putting in place a quality process to support quality decision-making gives you the best chance of a positive outcome and desired results.

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